Join an intimate discussion around your challenge areas. This session is open only to financial services executives.
Topic: Digital As A Competitive Differentiator
Hosted By: Matt Vickers, VP Product, Key Bank
This roundtable will delve into issues such as:
• Do you view digital as an opportunity to differentiate? Why? Why not? Is it table stakes?
• What does digital differentiation mean to you? How about through the lens of your clients? Employees? Other stakeholders?
• What are the main drivers/reasons you engage in digital initiatives?
• What are some tactics you’ve employed to screen digital initiatives?
• How did you sell the business case? Soft benefits? Hard benefits? Combination?
• How have you measured success and know if you’ve attained digital differentiation?