The fundamental principle of performance-based marketing is that all activities should be tracked, measured, and recorded, and that marketing partners should be rewarded based on their performance. This report benchmarks the extent to which financial services companies are using various channels and highlights performance-oriented partner and affiliate marketing as part of the marketing mix.
Learn how financial services companies are:
-expanding their investments in performance-based marketing
-driving customer retention through nontraditional programs
-addressing pressure to measure results across mobile channels