Future Digital Finance 2018

April 23-April 25, 2018

Amelia Island, Fl

Contact Us: 1.888.482.6012

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Benchmarking Performance Marketing Adoption within Financial Services Strategies

The fundamental principle of performance-based marketing is that all activities should be tracked, measured, and recorded, and that marketing partners should be rewarded based on their performance. This report benchmarks the extent to which financial services companies are using various channels and highlights performance-oriented partner and affiliate marketing as part of the marketing mix. 

Learn how financial services companies are:
expanding their investments in performance-based marketing
driving customer retention through nontraditional programs

Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge with People and Technology

Sheds light on the current state of the industry's advances in digital transformation and the important role of technology in that progress. It presents survey-based insights into how financial leaders in digital strategy and marketing are striving to become the disruptor rather than the disrupted in the age of the connected customer.

Key points include:

  • Silos' effect on customer retention and how to avoid them
  • Spreading customer interaction to teams other than marketing
  • Promoting a change-ready company culture

The Journey to Digital Maturity

This study evaluates the digital maturity of financial services companies, assessing the obstacles that are inhibiting their digital development, as well as the solutions and capabilities that are enabling it. The study also evaluates how financial institutions are impacting the customer experience and how they are leveraging mobile. Although the majority of financial institutions surveyed indicated that they are investing in their digital capabilities, only 3% of respondents believed that they have reached full digital maturity. This underlines the fact that digital maturity is a fluid process that often involves the transformation of  organizational structures and technology platforms. 

The NetFinance 2016 Mobile Banking Consumer Study

The 2016 edition of the NetFinance benchmarking report is here, containing proprietary insight gained from polling consumers on their mobile security preferences, and their perceptions around the technology.

- How many users are now banking on mobile?
- What are their greatest security fears?
- Where do they feel mobile is already performing well for them?


Click the image to the left to download your copy now!

Download The NetFinance Attendee List

Why Attend NetFinance?      

  • High Value: 3 Days, 50 sessions, 80 Financial Services Speakers, 200 actionable takeaways
  • Most Senior Conference In The Industry: 85% of speakers are at a VP level or above. Hear from the people making real decisions
  • Highest Ratio Of FI’s To Vendors In The Industry: Meet and network with your peers by having at least 2 Financial Services executives to each solution provider
  • The Most In-Depth Content: Addressed by the leading pioneers in the industry due to 9 months of research, organization & planning
  • Ability To Set Up One To One Meetings With Speakers: Have your most pressing questions answered
  • Wide Range Of FI’s Speaking & Represented On Each Panel: Enhanced diversity and learning from multiple institutions
  • Private Roundtable Discussions For Each Industry: Tailored conversations specifically for your type of organizations without being pitche

2016 Director's Report

Customers’ preferences, lifestyles and ways of engaging with their financial institutions have changed drastically over the past decade. From walking into your local bank branch and saying hello to the teller, to pressing a single button on your phone. With the introduction of new technologies and innovation, expectations for financial institutions (FIs) have changed. Customers want to be able to use financial services whenever and wherever they are. However, FIs are adapting slower than consumers are adopting these new digital mediums due to compliance issues, getting buy-in from upper management, and infrastructure upgrade costs.

In essence, technology has leveled the playing field, giving smaller players the chance to compete by being more agile and getting innovations to market first. Therefore, if financial institutions want to maintain a competitive advantage, they need to be at the forefront of digital innovation by offering customers the right products using the right device, being able to measure customer interactivity across channels and ultimately justify their marketing spend to deliver their greatest possible ROI.

Reports & Studies

Net Finance Director's Report

As consumers have gone digital, the way they interact with their banks has fundamentally changed. Moving into 2015 and beyond, financial institutions should be dedicated to enhancing the user experience by investing in online applications.

This report covers:
 - Monetizing the omnichannel user experience
 - Future-proofing the design of online applications
 - Creating more targeted and effective marketing messages

Click the image to the left to download the report now!