Alejandro E. Carriles, Executive Vice President and Director of Mobile Strategy and Retail Innovation at BBVA Compass, is responsible for the mobile banking retail delivery channel, setting the overall strategic direction of the bank’s Mobile solutions in the USA, and serving as lead for retail innovation projects.

Mr. Carriles has led a renewed mobile strategy for the bank, which included the release of native mobile banking applications for the Android, Blackberry, iPhone, iPad, Windows Mobile and Kindle Fire platforms to complement the bank’s existing SMS Banking solution; redesigning the app fulfillment process, and a new marketing approach. As a result, the number of mobile app users increased over 10-fold in the last 3 years.

By focusing on the Customer Experience, Mr. Carriles has been able to lead projects that have influenced the industry, such as the Stand Alone Enrollment for Mobile Banking, effectively making Mobile a unique and independent channel from the traditional Online Banking, while at the same time dramatically improving the customer satisfaction among the bank’s mobile users.