Antonina Skrypnyk, Head of Financial Services Lab, Client Partner at Softserve
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Antonina Skrypnyk

Head of Financial Services Lab, Client Partner

Check out the incredible speaker line-up to see who will be joining Antonina.

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Day One – Monday, March 9 Next Gen Digital Transformation and Innovation

Monday, March 9th, 2020

10:05 AM Keynote Tonight! Panel - Shaping An Effective Digital Experience For Today’s Evolving Financial Consumer

Shaping effective web experiences that are up to date and have the features your customer needs is a large part of creating a seamless customer journey. Hear from a panel of industry experts, such as Denise Henn who has been instrumental in developing and launching new capabilities at PNC, including email marketing, search engine optimization and social media. Here you’ll learn about:
•Using surveys to analyze the features and functionalities that  your customers want from your website 
•Identifying fracture points in the customer journey that are causing abandonment  
•Creating a tailored and customized web experience that is streamlined and makes it easy for customers to find what they need 
•Looking at the browsing behavior of your customers on your site to customize their experience
•Understanding how you can improve digital experiences to meet the needs of today’s consumer