Day Two – Tuesday, March 10 Meeting Customer Expectations Today And In The Future
Tuesday, March 10th, 2020
2:25 PM Fireside Chat Remix - Leveraging Data To Personalize Your Customer’s Experience And Increase Loyalty
Customers are interacting through digital channels more so than they are physical ones, and FIs need to be able to capture customer data in every interaction in order to provide personalized experiences. In this session we’ll look at ways that FI’s can take the data they have and create a well-tailored experience for their customers.
•Harnessing and organizing the customer data you have to create a personalized experience
•Identifying the right third parties to partner with to create a solution that will use data to improve customer experience
•Using data to know how your customer is interacting with your organization and when to provide personalized recommendations
•Collecting your customer’s behavioral data in order to understand the touch points that should be personalized