William Anderson, Chief Experience Officer and EVP at The First National Bank in Sioux Falls
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William Anderson

Chief Experience Officer and EVP
The First National Bank in Sioux Falls

Check out the incredible speaker line-up to see who will be joining Bill.

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Day Two – Tuesday, March 10 Meeting Customer Expectations Today And In The Future

Tuesday, March 10th, 2020

10:45 AM Keynote Panel Discussion - Effectively Connecting And Engaging With Your Customers To Differentiate Yourself From The Competition

Financial behavior can be emotional and complex, and customers want to feel that their needs are understood. How can FI’s stand out from the crowd and show their customers that they can be trusted? This keynote session will look at different ways to make meaningful connections with your customers in order to show that you understand their needs and goals. 
•Understanding your customers’ needs in order to gain their retention
•Creating emotional connection with customers regardless of the channel they use to interact with you 
•Understanding the different elements of emotional customer engagement and the different areas of your business where it can be employed
•Gaining your customers’ loyalty by connecting with them on an emotional level

2:55 PM Case Study - Deriving Business Value from Data: The Regional And Community Bank Perspective

Data has become the foundation for much of the drive forward in the financial services industry today, and that is no different for players such as regional and community banks or credit unions. In this session you will learn how to operationalize your data with fewer resources.  Our speaker Bill Anderson is Chief Experience Officer and executive Vice President at The First National Bank in Sioux Falls, the oldest community bank in Sioux Falls, South Dakota. As CXO, Bill is responsible for ensuring that customer experiences across the bank are best-in-class and in this session he brings his special perspective to: 
•Thinking about how technology impacts your business growth vs. staffing and process
•Creating an environment that encourages  business functions to think bigger and broader in order to keep pace with innovation
•Thinking outside the box when mapping out your data  goals
•Identifying use cases and success stories that will energize your team