Brandon Harris, AVP, Digital & innovation at PenFed Credit Union
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Brandon Harris

AVP, Digital & innovation
PenFed Credit Union

Check out the incredible speaker line-up to see who will be joining Brandon.

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Day Two – Tuesday, March 10 Meeting Customer Expectations Today And In The Future

Tuesday, March 10th, 2020

2:25 PM Fireside Chat Remix - Building A 360 Degree View Of Your Customer To Grow Retention And Loyalty

Engaging with customers across multiple channels is no easy task, but one that has to be tackled. Take a close look at the importance of gaining a holistic view of the customer to provide compelling customer experiences that will increase their loyalty. 
•Breaking down silos to consolidate the data you need ot get a 360 view of your customer 
•Understanding your customer to better identify  opportunities in your business to grow retention and loyalty
•Accessing data in real time to make informed decisions about the experiences you’re providing your customer
•Providing 24/7 availability for your customers to service them where and how they want 
•Retaining customers by providing digital experiences that have been shaped by their preferences and expectations