Brianna Elsass, Managing Director, Head of Digital (US) at BMO Financial Group
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Brianna Elsass

Managing Director, Head of Digital (US)
BMO Financial Group

Check out the incredible speaker line-up to see who will be joining Brianna.

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Day One – Monday, March 9 Next Gen Digital Transformation and Innovation

Monday, March 9th, 2020

4:15 PM Town Hall Panel - Creating Efficient, Memorable, And Customer-Driven Experiences In Order to Increase Retention and ROI

There are many factors that can influence your customer’s experience, such as operations, process, technology, internal resources, and even the product itself. However, the end goal is to provide your customers with the best experience you can, regardless of all variables that come into play. Join in this keynote session to learn about:
•Getting customer insights that will help you understand how to best personalize their experiences 
•Understanding the benefits and ROI of customer-driven experiences 
•Structuring and leveraging a CX model that will drive customer retention
•Looking at the correlation between high customer engagement and ROI