There’s a lot of hype around digital trends in the financial services industry. But we need to keep in mind that digital is not the end game but rather an enabler. What’s really important is what it enables, and that is all about a new customer experience. Today’s banking consumers are looking for an experience that’s as effortless as shopping on Amazon or ride-hailing with Uber: one that will integrate across the channels they use to manage their financial lives. In this keynote address FIS Co- Chief Operating Officer, Bruce Lowthers, will share how financial institutions can leverage new innovations and open banking in order to stay top of mind, phone and wallet by driving great experiences.