Chris Barlow

VP Digital Channels
Union Savings Bank

Chris Barlow is Vice President Digital Channels for Union Savings Bank in Connecticut. With over 20 years of creating mobile and digital experiences, he has worked for Financial Services companies such as Webster Bank, USAA, Citibank, Standard & Poor’s and American Express. Chris ran track and studied Organizational Behavior at Stanford University. Outside of work Chris is many things, DJ and international music enthusiast, science fiction geek, cyclist, sports nut, and doting father. He can be reached via email: cbarlow@unionsavings.com. Follow him on Twitter and Instagram @barlowdigital

Check out the incredible speaker line-up to see who will be joining Chris.

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Day One – Monday, March 9 Next Gen Digital Transformation and Innovation

Monday, March 9th, 2020

2:25 PM Panel Discussion Remix - Creating A Website That Drives Traffic And Meets Your Customer Expectations

Many of today’s customers are visiting financial services websites via their mobile devices, but this wasn’t the case when many of these sites were initially created. What features does your website need in order to provide your customers with a seamless experience on any device? In this session we’ll talk about:

•Designing your site with a mobile-first mentality to provide consistent experiences on different channels

•Decreasing page load speed to prevent pain points for your customer

•Providing your customer with the information they need during different web touch points

•Making sure the customer journey is seamless at every online touch point

•Designing a site that meets your customer’s expectations and drives engagement and traffic