Future Digital Finance 2020

March 09 - 10, 2020

Hyatt Regency Miami, FL

Denise Henn, SVP, Digital Experience Group Manager at PNC Bank
PNC Bank Logo

Denise Henn


SVP, Digital Experience Group Manager
PNC Bank

Check out the incredible speaker line-up to see who will be joining Denise Rossi.

Download The Latest Agenda

Day One – Monday, March 9 Next Gen Digital Transformation and Innovation

Monday, March 9th, 2020


10:35 AM Keynote Tonight! Panel - Shaping An Effective Digital Experience For Today’s Evolving Financial Consumer

Shaping effective web experiences that are up to date and have the features your customer needs is a large part of creating a seamless customer journey. Hear from a panel of industry experts, such as Denise Henn who has been instrumental in developing and launching new capabilities at PNC, including email marketing, search engine optimization and social media. Here you’ll learn about:
•Using surveys to analyze the features and functionalities that  your customers want from your website 
•Identifying fracture points in the customer journey that are causing abandonment  
•Creating a tailored and customized web experience that is streamlined and makes it easy for customers to find what they need 
•Looking at the browsing behavior of your customers on your site to customize their experience
•Understanding how you can improve digital experiences to meet the needs of today’s consumer

Day Two – Tuesday, March 10 Meeting Customer Expectations Today And In The Future

Tuesday, March 10th, 2020


4:25 PM Fireside Chat Remix -Leveraging Analytics To Deliver Better Insights To Your Business Clients

Business clients have different needs from consumer clients, but gathering and leveraging data and analytics is still crucial in delivering well-tailored experiences to this type of customer. Learn how you can provide your clients with the most useful information that will better serve their needs.  
•Looking at methods to source and structure data to provide analytical insights 
•Examining the challenges of taking data from disparate sources and structuring it in a way that will be meaningful to your business clients
•Determining the role that technology is playing in allowing you to provide business clients with meaningful insights and well-tailored experiences 
•Analyzing the kind of personalization that business clients want versus the kind that consumer clients want

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