Future Digital Finance 2020

March 09 - 10, 2020

Hyatt Regency Miami, FL

Jeannine Cillo, VP, Digital Marketing at Barclays
Barclays Logo

Jeannine Cillo


VP, Digital Marketing
Barclays

Check out the incredible speaker line-up to see who will be joining Jeannine.

Download The Latest Agenda

Day One – Monday, March 9 Next Gen Digital Transformation and Innovation

Monday, March 9th, 2020


4:10 PM Town Hall Panel - Creating Efficient, Memorable, And Customer-Driven Experiences In Order to Increase Retention and ROI

There are many factors that can influence your customer’s experience, such as operations, process, technology, internal resources, and even the product itself. However, the end goal is to provide your customers with the best experience you can, regardless of all variables that come into play. Join in this keynote session to learn about:
•Getting customer insights that will help you understand how to best personalize their experiences 
•Understanding the benefits and ROI of customer-driven experiences 
•Structuring and leveraging a CX model that will drive customer retention
•Looking at the correlation between high customer engagement and ROI 

Day Two – Tuesday, March 10 Meeting Customer Expectations Today And In The Future

Tuesday, March 10th, 2020


4:55 PM Town Hall Panel - Crafting Solutions To Draw Customers To Your Website And Remain Competitive

There is a tremendous amount of competition for the customer’s attention not just from other banks and financial service institutions, but from aggregators that offer solutions and products that FI’s also offer, such as loans or credit monitoring. In this session we’ll talk about how FI’s can draw customers back to their website in a competitive environment.
•Understanding how to use email campaigns and your mobile app to attract customers to your website
•Finding ways to increase site traffic using in-app offers 
•Expanding your site audience while using targeted email outreach 
•Ensuring the conversion from mobile to site in a way that is not intrusive to your customer 

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