EVP, Head of Enterprise Innovation and Strategic Business Architecture
Day Two – Tuesday, March 10 Meeting Customer Expectations Today And In The Future
Tuesday, March 10th, 2020
John Thomas, TD Bank’s Head of Global Innovation & Strategic Business Architecture, leads a number of different innovation groups for TD Bank including their personalization function. In this session, John will taking a deep dive into the importance of leveraging data to provide a holistic view of your customer and inform deeper, more meaningful customer interactions. Providing customers with the types of personalized interactions they want and expect (both digitally and in-person) is vital to drive customer engagement and start evolving customers into loyal fans. You’ll leave this session with meaningful takeaways for how to get started on the personalization journey.