Jonathan Sandruck

Design Director USAA

Jon Sandruck is a Design Director for USAA, where he leads the design team for Auto Ownership. He leads his team to create experiences that are usable, desirable, and feasible; using human-centered design and design thinking, and usability research. He's applied these methods to attract users, increase efficiency, and improve user satisfaction; providing incremental value of billions of dollars.

He is also the President of the Dallas/Fort Worth chapter of AIGA, the professional association for design.