Today’s customer has many options for where to bank, and leaders in the financial services industry understand that consumer experience needs to be placed at the top of their list of priorities. Design thinking requires a user-centric approach for problem solving, and in this session we’ll discuss how to shift your organization to a Design Thinking approach.
•Analyzing the effects that a traditional banking model have on innovation
•Understanding how fintechs are using Design Thinking to meet customer expectations
•Shaping your organization’s business model to meet the demands of today’s customers
•Using Design Thinking as a tool that help financial institutions reach their innovation goals