Jon Sandruck is a Design Director for USAA, where he
leads the design team for Auto Ownership. He leads his team to create
experiences that are usable, desirable, and feasible; using human-centered
design and design thinking, and usability research. He's applied these methods
to attract users, increase efficiency, and improve user satisfaction; providing
incremental value of billions of dollars.
He is also the President of the Dallas/Fort Worth chapter
of AIGA, the professional association for design.
Check out the incredible speaker line-up to see who will be joining Jonathan.