Jouk Pleiter is CEO and co-founder of Backbase, the creator of the Omni-channel Digital Banking Platform. 

 Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London. Global organizations such as HSBC, Barclays, ABN AMRO Bank, Lloyds Banking Group, Hiscox, ING, Legal & General, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, and SwissCard have all improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Before Backbase, Mr. Pleiter was president and co-founder of Tridion, one of the world’s leading WCM software vendors, later acquired by SDL and renamed SDL Tridion. Before Tridion, Mr. Pleiter co-founded Twinspark Consultancy, one of the first interactive web agencies in the Netherlands. Mr. Pleiter holds a Master of Business Administration degree from the University of Groningen.