Lisa Huertas

Chief Experience Officer Texas Tech Federal Credit Union

For the past 18 years, Lisa has served the financial industry in a variety of leadership roles that include: Co-founder of a successful design and development firm for financial institutions, Vice President of a banking compliance company, and strategic consulting for financial institutions as FTSI’s Vice President of Emerging Markets. Lisa has worked with hundreds of bank and credit union leadership teams to understand and develop their vision, strategy, culture and critical technology. She has been described as innovative, a visionary for change, relatable, and an asset to industry thought leaders. Throughout her career, she has been recognized nationally for her professional excellence and offers compelling insight in her speaking engagements. In 2017, Lisa joined the executive team at Texas Tech Federal Credit Union as the Chief eXperience Officer where she continues the mission to grow the business model of the credit union, branch evolution and TTCU member experience.