Ram Ridgeway

VP of Digital Experience Advia Credit Union

Ram Ridgeway is the Vice President of Digital Experience at Advia Credit Union. His team manages Digital Channels (Digital & Mobile Banking, Online Account Opening, Online Lending, and Phone Banking), Card Services, and the Member Contact Center.

Ram joined Advia (Kalamazoo, MI - $1.7B in assets) in March of 2018 and has over 11 years of experience in the credit union industry. In his 11 years of service, he has held various leadership roles in operations, digital delivery, retail support, payments, project management, and lending. His experience also includes leading an innovation team, establishing an outbound sales department, being the first to market with wearable banking in the US, and offering one of the top 10 mobile banking apps in the US for three consecutive years.

Ram believes in design thinking and rapid experimentation to test new technology. His team approaches new opportunities through the lenses of mobile first, branch optional, and creating a frictionless experience.