Rob Russini

Rob Russini serves as the Senior Director of Marketing for Hudson Heritage Federal Credit Union. Rob oversees marketing and communications for the credit union since January 2018 and additionally, helps spearhead special projects around innovation, collaboration, customer experience, branding, and strategic planning.

Prior to joining Hudson Heritage Federal Credit Union, Rob held management roles in both the energy and financial sectors, including within retail banking for several financial institutions. Rob has also held several advisory board positions in the educational and non-profit sectors throughout the New York tristate area. Rob holds a Master’s Degree in Integrated Marketing Communications from Northwestern University and a MBA in Marketing from Babson College.

Rob’s research and interests lie in marketing strategy consisting of integrated marketing and branding through innovation and personalization. Rob is a member of the Forbes Communication Council and writes articles within the Forbes experts’ section on various marketing topics. Additionally, Rob has spoken at several conferences and events on topics consisting of branding, digital marketing, customer experience, segmentation, marketing analytics, and strategic marketing.