Traditional banks understand how to take care of a customer in their branches or through call centers, but digital acumen is not engrained. How can traditional FSI’s compete with other banks and large tech companies when a digital mindset is not part of the internal culture? In this session we’ll look at the role that senior leadership plays in implementing a culture of innovation.
• Using data and analytics to show the importance of the digital transformation in order to retain and attract customers
•Getting senior leadership to understand how digital innovations add value to the customer experience
•Educating team members on the goals of digital innovations in order to increase buy-in
•Being competitive by instilling a culture of innovation that starts from the top down