Future Digital Finance 2019

February 12 - 13, 2019

Omni Amelia Island, FL

Contact Us: 1.888.482.6012

Scott Hurlbert


FVP Digital Channels
People's United Bank


3:00 PM Lightning Round Panel Discussion - Using Informational Content To Increase Customer Acquisition And Engagement

Consumers are always seeking out ways to better understand their finances. They want to learn how to save and how to asses risk, but financial literacy is not high in the United States. FSIs can leverage that gap in consumer knowledge to digitize educational content that will attract new customers and engage with existing customers. This session will discuss: 
•Creating educational and informative content that will engage your existing customers and increase their loyalty 
•Attracting potential customers at important points in their buying cycles 
•Creating content that is effective on every channel where your customers can interact with you
•Defining the value of your content and customizing it for your customer’s personas to provide well-tailored material 
•Engaging with existing and potential customers using educational marketing content 



Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda